Webinars are a GREAT way to drive sales, but you have to take a systematic approach to be successful. Most companies like the idea of webinars, but aren't sure how to use them effectively.
What if you could add a sales person to your team that worked 24 hours a day, 7 days a week all year round for next to nothing and they were super happy about it. You would probably say, "I'll put them on my team"!
Think about your webinar content as an extension of your sales team. It is like having that "super employee". If you structure the information that you are sharing the right way, it will give people just enough to ask more questions.
Don't get us wrong, webinars do not always close sales. But giving your potential customers enough information about your products or services will help them form an initial impression of you and your company.
Put webinars into your marketing/sales mix and drive new leads to your products and services.