How and why did this medium become so popular?
With the advent of the iPod/ iPhone podcasting in both audio and video format has had a meteoric rise! People want to consume knowledge on the go.
Tuning into your favorite podcast is very personal in nature. It can be as simple as listening to your favorite comedian or talk show host. It can also be as complex as completing college course work. Podcasts can range from funny/crazy to informative, and everything in between.
The entire idea behind podcast whether audio or video is to tell a story in a "snackable" format that keeps listeners coming back for more. Some are short, some are long. But every podcast attempts to tell a story. It is the story telling portion that gets the listeners involved.
Sometimes just a quick report does the job, but if you are trying to dive deeper, podcast are the way. LETS get to work.