LETS Blog

Notes from the Field:  Hybrid Training and Social Media

Notes from the Field: Hybrid Training and Social Media

February 21, 2024

Marketing professionals have a lot on their plate already. Learning how to effectively manage the deluge of social media only adds to that pressure. “Who has the time?!” But as one pharma company discovered, a key to the learning dilemma is the use of well-managed, hybrid training events.

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The Surprising Benefits of Virtual Events

The Surprising Benefits of Virtual Events

February 15, 2024

How the new age of remote work changed our work cycle forever, and why companies need not fear it.

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Remote Work, Is It One-Size-Fits ALL?

Remote Work, Is It One-Size-Fits ALL?

May 19, 2023

In almost every industry, there is a metamorphosis that is occurring. It’s a shift to a new way of working, training, and meeting. In 2020 and 2021, the move from live/onsite to entirely virtual occurred during the pandemic, and now in 2022 and 2023, the shift back to live/onsite or hybrid is here. The question I find myself wrestling with now is, are we looking at virtual/hybrid work from the correct perspective, the one size fits all view? I don’t think so.

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The Hybrid Event Model: Combining the Best of In-Person and Virtual Events

The Hybrid Event Model: Combining the Best of In-Person and Virtual Events

May 19, 2023

Out of necessity, in 2019, all events moved from live(onsite) to virtual. Throughout this article, I will refer to events as onsite or virtual because virtual events are live too! Due to the pandemic, we had to make a significant shift regarding how we looked at meetings. For Leading Edge Training Solutions, we were at the forefront of the change and saw over a 400% increase in the number of events we were producing in less than a month! Now we are seeing the shift back to onsite meetings, and the question being asked is, “Will this be a live (onsite) meeting or a virtual meeting?”. Instead, we should ask how virtual will help us accomplish our meetings' objectives, whether onsite or virtual.

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Exploring the Virtual Venue (Part 1)

Exploring the Virtual Venue (Part 1)

March 8, 2023

As media pundits scramble to praise and/or trash the metaverse and all things virtual, it’s time to take a serious look at visually rich (but still practical) approaches to planning and managing large-scale virtual events.

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The Learning Advantage:  In Person vs Virtual

The Learning Advantage: In Person vs Virtual

March 8, 2023

New medical research is what drives event attendance, which in turn drives marketing and funding. But all this is dependent on attendees’ ability to learn and understand what’s being presented. Learning is the key outcome. Can healthcare professionals and scientists learn as much (or more) in a virtual conference as they do in a face-to-face event?

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How Green Are Hybrid and Virtual Events, Really? (Part 2)

How Green Are Hybrid and Virtual Events, Really? (Part 2)

February 17, 2023

Remote work, in general, and hybrid or virtual events in particular are good for the environment, but they’re not perfect. Can we do even better?

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Zoom Fatigue, Is It Still a Problem?

Zoom Fatigue, Is It Still a Problem?

February 9, 2023

Zoom Fatigue has become a well-known phenomenon. So much so that users (and especially Zoom executives) are getting really tired of hearing about it. Yet, after all the time we spend discussing it, is there a way to manage the problem?

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Embracing Virtual Conferences Is Opening More Doors Than We Imagined

Embracing Virtual Conferences Is Opening More Doors Than We Imagined

February 3, 2023

A new study has shown how moving to virtual conferences has improved attendance volume and diversity. But greater inclusivity does not happen automatically. Hybrid and virtual event sponsors must utilize the skills of producers who know the ropes.

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Are Remote Work and Virtual Events More Sustainable? (Part 1)

Are Remote Work and Virtual Events More Sustainable? (Part 1)

January 26, 2023

With the worst of the pandemic hopefully behind us, a new norm has been established. In the business world, the biggest change in that norm is the increase in remote and hybrid work, coupled with a rapid move towards hybrid and virtual events. The question is, what is the environmental impact of this shift?

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Report from the Field: The Participation Challenge for Hybrid Events

Report from the Field: The Participation Challenge for Hybrid Events

January 19, 2023

At a recent medical device-related event, the requirements of multiple audiences (both on-site and virtual), multiple presenters, and a challenging event venue put event planners and producers through their paces. They also pointed to promising new techniques for promoting hybrid equity.

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The Road to Hybrid Equity

The Road to Hybrid Equity

January 19, 2023

With the resurgence of live meetings, hybrid meetings and events are becoming more prevalent. For many, a hybrid meeting means a livestream or videoconference of the meeting provided for the virtual participants who no longer go to the office or are uncomfortable traveling. In reality, our goal should be to offer virtual employees and attendees a similar level of input and engagement as those onsite.

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