Micro events are small-sized events that are designed to drive better engagement and connection with a smaller audience. They can be exclusive, intimate, and brand focused. Micro conferences offer a great environment for community building and networking. The attendees are those that engage with you on a specific need or topic, and so presentations can be tailored for that demographic. It’s also an excellent way to build sales leads.  

The virtual aspect of micro conferences offers many opportunities for participation, data collection for your exclusive group, and feedback that may help define future events. One aspect of micro events is that they can be either completely independent, standalone events or run-up events leading to a bigger, overarching conference. In the latter case, they provide both a window to better engage the audience and a promotional activity with which to drum up the excitement ahead of the marquee event.

How To Do Micro

Micro events can be hosted in many ways to suit your audience. Keep it short, simple, and personal. Often, micro conferences work best when you have a facilitator who acts as a host, treating your attendees as guests. Set the tone for the event and introduce people to each other as you would at a dinner party. For events that are a little larger, with twenty to one hundred people, use breakout group discussions where attendees can share in a more intimate and trusting setting. Allowing attendees to have input on content before the conference is also a great way to engage in planned discussions and events. Above all listen to your guests, encourage participation, and attend to their needs.

Micro Strengths

Micro conferences offer many benefits over a full-sized virtual conference, including:

Quality Interactions – Micro events make it possible for every attendee to participate. Smaller group encourage more interaction and more time for conversations. Detailed conversations help you understand the pain points of your target audience at a deeper level. It also gives you greater insights and feedback about your marketing and sales presentations.

Online Platforms – Host your gathering(s) using a wide range of tools and online platforms. Hosting micro-events using the right online platform(s) provides an opportunity to create multiple rooms, limit the number of attendees to one session, and ensure complete and total creative control over what is presented. Virtual event producers can create an engaging experience using tools available on platforms, with software plugins and apps.

Reduces the Costs – Fewer attendees lower the cost of the conference. The effect use of platform tools and the ease of participation means the attendees are more engaged and the data that can be gathered is more focus and useable. So greater value for your event expense.

Flexibility – If your guests have specific concerns or interests, the micro venue offers you the agility to refocus your presentation and select alternative content. It allows event producers and hosts to respond more easily to attendees’ feedback in the moment.

Community – The intimacy of the small group helps to network and build a community around your product or service. If this is a marketing goal, having a series of micro conferences with follow-up social media content can be a powerful marketing tool.

How We Can Help

Consulting with a virtual event producer can help you find the most engaging experiences for those attending your micro conference. As always, the timing, security and unexpected glitches can all be handled by our professionals so that you can be at ease and focus on your guests. Producers can enable you to build in the flexibility to respond to participants request and influence; and collect a data that will support marketing and sales. Staying abreast of the newest virtual tech solutions is part of our job. We can craft a tailored event to meet specific needs you have for your conference.

Micro conferences are a powerful tool that gets little attention. Business would do well to consider using them alone or in concert with larger events. They are powerful means for building community, brand awareness and for marketing your produces and services.

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